Monday, January 31, 2011

Ok, let me start off this blog post by saying I love models. I style & assist shoots, work on runways, and am surrounded by models a lot of the time. I love seeing a waifer-thin, gaunt girls in corsets, long gowns, and clingy fabrics that show every bump on the body... Although, when shopping for myself and looking in the mirror, I prefer to see a more natural and realistic approach to body image.

Majority of the fashion industry shoots look-books and campaigns with these very same skinny-minnies. Which, if thought about it, doesn't really make sense. About 5 % of the population has the negative amount of body fat that these models have, so why advertise clothes in sizes that wont even fit anyone who actually enjoys a meal.

That being said, an Australian label has taken a new approached to advertising and connecting with their target audience. Brace yourself... shooting their product on real girls.

Toi et Moi has created their Autumn and Winter 2011 campaigns around how 'real' girls look in the range. The brand scoured Melbourne and Sydney, in order to find fashion-forward girls that would rock their styles. And they succeeded.

For the Autumn and Winter 2011 ranges, the brand headed out in Sydney and Melbourne respectively. Below are some of my favorite looks, girls and styles:

I love the contrast of colors at the shoulders on the Rever Cropper Sweater.
This Me'sh Dress is absolutely to die for... I need it.
I love this young take on a corporate look... Stripe Blazer? Yes, please.
This image is my favorite. Not only is her style exactly what I'd like to put on my own body, but her happiness is contagious. Because after all, isn't a smile the best accessory?
Cheesy... I know.


If you've fallen in love with Toi et Moi as much as I have, check out their website and blog HERE.


Friday, January 28, 2011

Fashion.To.Aid



I've had the great pleasure of taking part in an amazing initiative put on by Lara Inc. Lara has created the project, Fashion.To.Aid in efforts to help support the devastating floods in Queensland, Australia.

Being in Australia while this natural disaster has taken place has been incredibly moving. It has been heartwarming to see how to country binds together and supports each other in this time of need. People that have never even met each other were lining up at dawn to be able to help those who have quite the battle ahead of them.

Fashion.To.Aid is a project that has pulled Australia's fashion industry together for a good cause. Designers across the country have donated clothing and accessories that will go up for auction on Ebay. 100% of the proceeds will be donated to the Premiers Queensland Flood Relief.

So grab your wallets, sign on to Ebay this Sunday, Jan 30th, and bid on amazing designer pieces in order to support good cause. Guilt-free shopping at it's finest.

Official Press Release:

Look closely, and you'll see my name at the bottom:

Read press on Fashion.To.Aid
Here
Here
Here
Here
Here
Here
and
Here.
Uh oh... Ladies, get your credit cards ready.
Planet Blue Look Book.
Givenchy Pre-Fall.
Margherita Missoni.
Gillian Zinser.
Stunning.

Via PolkaDot.tv

Thursday, January 27, 2011











Bec & Bridge A/W 2011.




Staple could be one of my favorite labels. The collections are full of trendy takes of basic pieces every wardrobe should have. These 5 looks are my favorite of what is featured on Market HQ at the moment. If anyone would like to gift any of then, you're more than welcome ; )
Shop Staple HERE.

Oh, Abbey Lee, you may be the image of perfection.

Felder Felder.
Could Elin Kling be any more stunning?
Mary Kate's use of accessories, prints and colors always get me. Her outfit = perfection.


Stockholm Street Style.
5 Inches And Up's creative styling with a scarf-as-a-skirt.
It makes you take a second look at the items in your wardrobe.

Tuesday, January 25, 2011

I am obsessed with any length below the knee.
Adorable.
Ginta Lapina.



Vogue Russia has my favorite trend down.
Sheer Maxis.
Zimmerman A/W 2011.
Chiffon Double-Layered Full Length Skirt.
Long Accordion Pleat Skirt.

I need these two American Apparel skirts in every color. Please.