Wednesday, January 27, 2010

The last day of seminars brought artisans from Grevi Mode to Palazzo Tornabouni.

"Headquartered in Signa, near Florence, Grevi Mode has produced hats since 1875. Production at the factory has been in Grevi family hands for over four generations and the company boasts a history that spans an entire century. Grevi hats have reflected the most important historical and social events of the times; The thirties were the years of the melousine - and satine - felt hats, exotic straw creations, and fabrics like organza, velvet, and straw laize were widely used. During the 1960s, however, as casual head wear rather than elegant hats became more popular, the firm discovered a new and exciting manufacturing trend, launching the Tuscan lambskin hat onto the world market. At the beginning of the 1980s, the Grevi brand name was born."



Last but not least, the seminar brought us to L'Officina Faraceautica di Santa Maria Novella.

"Founded officially in 1612 - although actually dating back to 1221 at the arrival of the Dominican friars in Florence - the Officina is one of the world's oldest pharmacies. Its rooms showcase a vast range of preparations and products, including perfumes, essences, soaps, unguents, spirits, balsams, colognes, aromatic vinegars, and liqueurs, all still made in accordance with the ancient formulas. The high tech laboratories where all tradition continues are in spectacular contrast to the beautifully frescoed rooms of the Officina which are a veritable museum of original furnishings and the ancient tools of the pharmaceutical trade."






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